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طراحی مدل فرآیندی راهبرد پابرجا با استفاده از رویکرد ترکیبی | ||
اندیشه مدیریت راهبردی | ||
مقاله 5، دوره 6، شماره 2، مهر 1391، صفحه 121-151 اصل مقاله (431.76 K) | ||
نوع مقاله: مقاله علمی-پژوهشی | ||
شناسه دیجیتال (DOI): 10.30497/smt.2013.1324 | ||
نویسندگان | ||
مجتبی لشکربلوکی* 1؛ سید حمید خداداد حسینی2؛ سیدمحمود حسینی3؛ محمدرضا حمیدیزاده4 | ||
1دانش آموخته دکتری مدیریت استراتژیک، دانشکده مدیریت و حسابداری، دانشگاه شهید بهشتی و استاد مدعو دانشکده مدیریت دانشگاه صنعتی شریف | ||
2عضو هیأت علمی دانشگاه تربیت مدرس، تهران، ایران | ||
3استادیار دانشکده مدیریت و حسابداری، دانشگاه شهید بهشتی | ||
4استادیار دانشکده مدیریت و حسابداری،دانشگاه شهید بهشتی | ||
چکیده | ||
مدلهای فرآیندی بیشتر مبتنی بر رویکردهای کیفی و ذهنی، توسعه مییابند. هدف این مقاله، نشان دادنِ چگونگی طراحی مدل فرآیندی تجویزی با روشی ترکیبی شامل تکنیک مدلسازی ساختاری تفسیری و اقدامپژوهی است. مدل فرآیندی این مقاله درباره راهبرد پابرجا است. راهبرد پابرجا، نوع خاصی از راهبرد است که در برابر حالات مختلف محیطی همچنان دوامپذیر و مقبول است. درباره تدوین راهبرد پابرجا، فنون متعددی بیان شده است. با وجود فنونِ متعددِ مرتبط با راهبرد پابرجا، مدل فرآیندی جامعی که بتواند به صورت گامبهگام، مراحل دستیابی به راهبرد پابرجا را تعیین کند وجود ندارد؛ لذا مسئله اصلی عبارت است از طراحی مدل فرآیندی جامع، کاربردی و گامبهگامی برای تدوین راهبرد پابرجا که بتوان با آن، راهبردهایی طراحی کرد که در شرایط متغیر محیطی، همچنان معنادار، مقبول و ماندنی باشد. برای پاسخگویی به مسئله تحقیق، ابتدا فنون مختلف کاربردی شناخته شد. سپس این فنون با تکنیکی کمّی و ریاضی به نام مدلسازی ساختاری تفسیری، با هم ترکیب شد. نتیجه مدلسازی اولیه، ورودی فرآیند اقدامپژوهی شد و این مدل در سازمانی به صورت عملی به کار بسته شد و فازهای اقدام، رصد و بازتاب، انجام شد. سپس، مطلوبیت مدل با تکنیک گروه توافق جمعبندی شد. نتیجه پژوهش، عبارت است از مدل فرآیندی راهبرد پابرجا که یافتههای مراحل رصد، بازتاب فردی و بازتاب جمعی، آن را تأیید میکند. | ||
کلیدواژهها | ||
مدل فرآیندی؛ مدل فرآیندی تجویزی؛ راهبرد پابرجا؛ مدلسازی ساختاری تفسیری؛ اقدامپژوهی؛ روش تحقیق ترکیبی | ||
عنوان مقاله [English] | ||
Designing the Prescriptive Process Model of Robust Strategy Using Mix Method | ||
نویسندگان [English] | ||
Mojtaba Lashkarbolouki1؛ Seyed Hamid Khodadad Hoseini2؛ Seyed Mahmoud Hoseini3؛ Mohammadreza Hamidizadeh4 | ||
1Phd of Strategic Management, Shahid Beheshti University, Tehran | ||
2Department of Business Management, Tarbiat Modares University, Tehran, Iran | ||
3Assistant Professor of Management, Shahid Beheshti University, Tehran | ||
4Assistant Professor of Management, Shahid Beheshti University, Tehran | ||
چکیده [English] | ||
Process models in management studies are quite applicable and prevalent. They often tend to be developed on the basis of qualitative and subjective approaches. The purpose of this article is to show how to develop a prescriptive process model using a quantitative method. The process model discussed in this article is on robust strategy; one which is viable regardless of what scenario happens in the environment and can thrive in a variegated environment. Although there are different techniques for robust strategy, none of them are complete and comprehensive, so the main problem can be formulated as developing a stepwise comprehensive and applied process model for designing a robust strategy, which can in its turn be used for developing strategies that are viable and reasonable in different situation. To design the process model, first, various applicable techniques were identified: Robust Decision Making (RDM), Stakeholders Analysis (SA) and Stakeholders Based Strategic Planning, Assumption Based Planning (ABP), Failure Mode and Effect Analysis (FMEA), Fault Tree Analysis (FTA), Potential Problem Analysis (PPA), Solution Effect Analysis (SEA), Uncertainty Sensitive Planning (USP), Scenario Based Planning (SBP). Second, these techniques were combined by interpretive structural modeling. The result of research (initial process model) was fed into action research as an input. The model was applied in an organization. Action, observation and reflection phases were done. Then a consensus group was used to test the utility of resultant process model. This article tried to design and propose a mix method to design a process model that makes modeling process, repeatable, clear, transparent, testable and structured. The result of research is prescriptive process model of robust strategy that is supported by observation and individual and collective reflection phases of action research. | ||
کلیدواژهها [English] | ||
process model, prescriptive process model, robust strategy, Interpretive Structural Modeling, action research, mix method | ||
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