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ارائه چارچوب هم‌رقابتی کسب و کارها در دوران کرونا | ||
| اندیشه مدیریت راهبردی (اندیشه مدیریت) | ||
| مقاله 10، دوره 15، شماره 2 - شماره پیاپی 30، مهر 1400، صفحه 309-344 اصل مقاله (653.16 K) | ||
| نوع مقاله: مقاله علمی-پژوهشی | ||
| شناسه دیجیتال (DOI): 10.30497/smt.2022.242480.3343 | ||
| نویسندگان | ||
| مونا جامی پور* 1؛ مینو صاحب الداری2 | ||
| 1دانشیار، گروه مدیریت بازرگانی، دانشگاه حضرت معصومه(س)، قم، ایران (نویسنده مسئول). | ||
| 2دانشجوی دکتری مدیریت بازرگانی، دانشگاه مازندران، بابلسر، ایران. دانش‌آموخته پردیس فارابی دانشگاه تهران. | ||
| چکیده | ||
| امروزه هم‌رقابتی به بخشی مهم از استراتژی شرکت‌ها، به منظور انطباق با عدم اطمینان محیط کسب‌وکار، بدل شده است. در دوران همه‌گیری ویروس کرونا و با توجه به شرایط عدم اطمینان ناشی از آن در محیط کسب‌وکار کشور، استراتژی هم‌رقابتی می‌تواند برای عبور از این شرایط سودمند باشد. علیرغم رشد توجه مدیران به استراتژی هم‌رقابتی در دوران کرونا، پژوهشی که به طور کل‌نگرانه و یکپارچه به شناسایی محرکه‌ها، فرآیند و پیامدهای هم‌رقابتی بپردازد و مدیران را در تحقق استراتژی هم‌رقابتی در دوران کرونا یاری رساند، صورت نپذیرفته است. لذا، هدف از پژوهش حاضر ارائه چارچوب هم‌رقابتی کسب‌وکارها در دوران کرونا است. برای این منظور پژوهش در دو مرحله و به صورت آمیخته انجام شده است. در مرحله اول از روش تحقیق کیفی فراترکیب بهره گرفته شده است. در این پژوهش ابتدا مطالعات مرتبط با حوزه پژوهش مورد مطالعه قرار گرفت و در نهایت 84 مقاله برای کدگذاری نهایی انتخاب شدند که از متن مقالات انتخاب شده 136 کد استخراج و دسته‌بندی گردیدند. و سپس در مرحله دوم به‌منظور وزن-دهی و اولویت‌بندی عوامل از رویکرد کمی و تکنیک BWM بهره گرفته شده است. بازه زمانی جستجوی مقالات نیز از سال1997 تا 2021 بوده است. براساس یافته‌های پژوهش محرک‌های هم‌رقابتی کسب‌وکارها در دوران کرونا عبارتند از کمبود منابع مالی، کاهش بهره‌وری شرکتی، چالش‌های عرضه و تقاضا، عدم اطمینان محیطی، جهت‌گیری‌ها و تغییرات رفتاری خرید مشتریان، چالش‌های منابع انسانی، چالش‌های محیطی. نتایج پژوهش نشان داد که فرآیند هم‌رقابتی کسب‌وکارها در دوران کرونا عبارتند از بررسی محیطی صنعت، انتخاب شرکت همکار، انتخاب استراتژی همکاری، تدوین استراتژی، مدیریت تبادل دانش و تکنولوژی، مدیریت و تبادل منابع، مدیریت سرمایه انسانی، مدیریت امور مالی، مدیریت زنجیره تأمین و ارزیابی استراتژیک هم‌رقابتی است. پیامدهای هم‌رقابتی در دوران کرونا نیز شامل افزایش تاب‌آوری، افزایش بهره‌وری، رقابت‌پذیری بیشتر، توسعه بازاریابی و مشتری‌مداری و توسعه‌ی نوآوری و خلاقیت است. | ||
| کلیدواژه‌ها | ||
| هم‌رقابتی؛ همکاری؛ رقابت؛ فراترکیب؛ تکنیک بهترین-بدترین | ||
| عنوان مقاله [English] | ||
| Presentation of the framework for the coopetition of the businesses during the corona pandemic | ||
| نویسندگان [English] | ||
| Mona Jami Pour1؛ minoo saheboddari2 | ||
| 1Associate Prof., Hazrat-e Masoumeh university, Qom, Iran (corresponding author) | ||
| 2PHD student, university of Mazandaran, Iran. | ||
| چکیده [English] | ||
| Nowadays coopetition has turned into an important part of the strategies of firms in order to correspond to uncertain and dynamism of the businesses. Coopetition means collaboration between business competitors, in the hope of mutually beneficial results.With regard to the uncertain which are the result of the pandemic of corona virus in business environments, the coopetition has become a very suitable strategy for the companies to pass this condition. Despite the growing attention of managers to the coopetitive strategy in the corona virus period, a study that comprehensively identifies the drivers, processes and consequences of competition and helps managers to achieve a competitive strategy in the corona, did not exist.This study aims to presenting a framework for the coopetition of businesses during corona pandemic. For this purpose, the research has been done in two phases and in a mixed way. In the first phase, the meta-synthesis qualitative research method has been used. In this study, first the studies related to businesses coopetition during the corona pandemic were studied and the process of the formation of the coopetition relations and their consequences was abstracted and analyzed. 136 codes were extracted from 84 articles. Then, the codes and categories were reviewed and categorized in the form of stimulus, process and outcome model. The second phase of the research was followed with a quantitative approach using the best-worst technique. The period of article search was from 1997 to 2021.Based on the findings of the research, the drivers of coopetition during the corona pandemic are followed: financial resources, firm productivity, supply and demand challenges, Environmental uncertainty, the costumer’s orientations and their changing of their purchase behavior, human resources challenges and environmental challenges. In addition, the result of research showed that the process of coopetition of businesses during the corona pandemic includes: the examining of the industrial environment, the selection of cooperative company, the choice of cooperation strategy, the compilation of strategy, the exchange of knowledge and technology, the management and exchange of resources, management of human resources, management of financial issue, management of the supply chain and strategic evaluation of coopetition. the consequences of the coopetition during the corona pandemic includes: increase the toleration, the increase of efficiency, acceptance of competition, expansion of marketing and customer’s orientation and the increase in creativity and innovation in businesses. | ||
| کلیدواژه‌ها [English] | ||
| Coopetition, cooperation, competition, meta-synthesis, Best-worth method | ||
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