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طراحی مدل مفهومی یکپارچه نوآوری در صنایع خلاق و فرهنگی: ارزیابی عمق و ابعاد نوآوری در صنایع دستی ایرانی | ||
| اندیشه مدیریت راهبردی (اندیشه مدیریت) | ||
| مقاله 2، دوره 16، شماره 4 - شماره پیاپی 34، دی 1401، صفحه 1-38 اصل مقاله (734.67 K) | ||
| نوع مقاله: مقاله علمی-پژوهشی | ||
| شناسه دیجیتال (DOI): 10.30497/smt.2023.243772.3428 | ||
| نویسنده | ||
| محمدرضا ذوالفقاریان* | ||
| استادیار گروه مدیریت، دانشکده معارف اسلامی و مدیریت، دانشگاه امام صادق علیه السلام، تهران، ایران. | ||
| چکیده | ||
| با وجود اینکه در سال‌‌های اخیر، ارتقای کمی و کیفی مشهودی در تولید، عرضه و پذیرش محصولات و خدمات فرهنگی در کشور مشاهده می‌شود، همچنان راه زیادی تا نیل به پیشرفت مطلوب در این بخش باقی مانده است. یکی از مسیرهای توسعه در صنایع خلاق و فرهنگی، توجه به ابعاد و عمق نوآوری است. این صنایع، منبعی سرشار از ایده‌‌های نوآورانه به شمار می‌روند و با نوآوری پیوندی ناگسستنی دارند. با وجود این، به دلیل عدم اطمینان، پویایی، پیچیدگی و ابهام در فعالیت‌ها و ابعاد صنایع خلاق، تاکنون ارزیابی دقیقی از نوآوری در این صنایع صورت نپذیرفته است. در این تحقیق پس از طراحی مدل مفهومی یکپارچه‌ای از نوآوری‌های فرهنگی و صنایع خلاق در قالب مدل قیف نوآوری، ابعاد و عمق نوآوری در صنایع دستی کشور مورد ارزیابی قرار گرفته است. در همین راستا، محقق توانسته است، با استفاده از دو استراتژی پژوهش آرشیوی و پیمایش، علاوه بر بررسی عمیق ادبیات موضوع و پیشینه پژوهش، با تنظیم 10 مصاحبه نیمه ساختارمند و دریافت 105 پرسشنامه از کارشناسان و تولیدکنندگان عمده این صنایع، فعال در 80 رشته متنوع در 24 استان کشور، داده‌های موردنظر را جمع‌آوری کند. در این تحقیق، به منظور بررسی عمق نوآوری در صنایع دستی از آزمون تی تک نمونه‌ای استفاده شده است. نتایج این آزمون، به طور میانگین، عمق متوسطی از نوآوری در این صنایع را نشان می‌دهد هر چند در برخی ابعاد مدل نظیر عوامل زمینه‌ای و سازمانی و تجاری‌سازی محصولات، عمق نوآوری ضعیف و در محصول خروجی این صنایع، عمق نوآوری مطلوب ارزیابی شده است. براین اساس، راهکارهایی نیز برای تعمیق نوآوری‌ها در صنایع دستی ارائه شده است. | ||
| کلیدواژه‌ها | ||
| صنایع خلاق؛ صنایع فرهنگی؛ نوآوری؛ توسعه محصول جدید؛ صنایع دستی | ||
| عنوان مقاله [English] | ||
| Design of an Integrated Model for Innovation in Creative and Cultural Industries: An Assessment of the Depth and the Dimensions of Innovation in Iranian Handicrafts | ||
| نویسندگان [English] | ||
| Mohammadreza Zolfagharian | ||
| Imam Sadiq University | ||
| چکیده [English] | ||
| Although there has been a significant quantitative and qualitative improvement in the production, diffusion, and adoption of cultural products and services in the country in recent years, there is still a long way to achieve the desired progress in this sector. One of the development paths in creative and cultural industries is to pay attention to the depth and dimensions of innovation. These industries are a rich source of innovative ideas and are inextricably linked to innovation. However, due to the inherent uncertainty, dynamics, complexity, and ambiguity in the activities and dimensions of creative industries, no precise evaluation of innovation in these industries have been conducted. In this research, after designing an integrated model of cultural innovations and creative industries in the form of an innovation funnel model, the depth and dimensions of innovation in the country's handicrafts have been evaluated. In this regard, in addition to an in-depth review of the literature and research background, the researcher has collected the required data by organizing more than ten semi-structured interviews and receiving 105 questionnaires from the experts and major manufacturers of these industries —active in 80 different fields— in 26 provinces. In order to evaluate the depth of innovation in handicrafts, one-sample t-test was used. The results of this test, on average, show a moderate depth of innovation in these industries. However, in some aspects of the model, such as contextual and organizational factors and commercialization of products, the depth of innovation is weak, and in the product dimension, the depth of innovation has been evaluated as desired. Accordingly, suggestions to deepen handicraft innovations are proposed at the end of the article. | ||
| کلیدواژه‌ها [English] | ||
| Culture Industries, Creative Industries, Innovation, New Product Development, Handicrafts | ||
| مراجع | ||
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