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تبیین نقش سوگیریهای شناختی بر بهرهبرداری از فرصتهای کسب و کار با میانجیگری ادراک از ریسک (مورد مطالعه: بانوان کارآفرین استان لرستان) | ||
| اندیشه مدیریت راهبردی | ||
| مقاله 7، دوره 16، شماره 4 - شماره پیاپی 34، دی 1401، صفحه 167-202 اصل مقاله (775.79 K) | ||
| نوع مقاله: مقاله علمی-پژوهشی | ||
| شناسه دیجیتال (DOI): 10.30497/smt.2023.244404.3457 | ||
| نویسندگان | ||
| رضا کهن هوش نژاد* 1؛ شیوا تیربازاری2 | ||
| 1استادیار گروه مدیریت بازرگانی، دانشکده علوم انسانی، دانشگاه حضرت معصومه(س)، قم، ایران | ||
| 2دانشآموخته کارشناسی ارشد مدیریت بازرگانی، دانشگاه حضرت معصومه (س)، قم، ایران. | ||
| چکیده | ||
| با توجه به نقشآفرینی قلمرو شناخت کارآفرینانه در برانگیختن کارآفرینان بالقوه به بروز رفتار و اقدامهای کارآفرینانه در شرایط عدم قطعیت محیطی که یکی از دلایل اصلی آن ادراک از ریسک کمتر کارآفرینان میباشد، اغلب مطالعات این حوزه بر کارآفرینان مرد صورت پذیرفته و درک محققان از بهکارگیری سوگیریهای شناختی توسط بانوان کارآفرین محدود باقی مانده است. بهعلاوه نقش سوگیریهای شناختی بر بهرهبرداری از فرصتها بهعنوان یکی از فازهای کلیدی فرآیند کارآفرینانه مورد غفلت واقع شده است. بنابراین هدف این پژوهش تبیین نقش سوگیریهای شناختی بانوان کارآفرین بر بهرهبرداری از فرصتهای کسبوکار با میانجیگری ادراک از ریسک میباشد. این پژوهش از لحاظ هدف کاربردی و از لحاظ روش توصیفی- همبستگی است. دادههای این پژوهش از نمونهای 184 نفری از بانوان کارآفرین استان لرستان، که به شیوۀ تصادفی طبقهای انتخاب شدند، گردآوری و با روش مدلیابی معادلات ساختاری با نرمافزار پیالاس آزمون شد. روابط میانجی مدل نیز توسط آزمون سوبل بررسی شد. یافتههای پژوهش نشان داد سوگیریهای شناختی بانوان کارآفرین شامل اطمینان بیش از حد، توهم کنترل، نمایندگی، مغالطۀ برنامهریزی و خوشبینی بر بهرهبرداری آنها از فرصتهای کسب و کار تأثیر مستقیم و مثبت دارد و همچنین سوگیریهای شناختی مذکور از طریق متغیر میانجی ادراک از ریسک بهطور غیرمستقیم بر بهرهبرداری بانوان کارآفرین از فرصتهای کسب و کار تأثیر مثبت میگذارد. | ||
| کلیدواژهها | ||
| ادراک از ریسک؛ بهرهبرداری از فرصت؛ سوگیریهای شناختی | ||
| عنوان مقاله [English] | ||
| Explaining the role of cognitive biases on the exploitation of business opportunities with the mediation of risk perception (The Case of: female entrepreneurs of Lorestan province) | ||
| نویسندگان [English] | ||
| reza Kohanhooshnejad1؛ shiva tirbazari2 | ||
| 1Assistant Professor, Department of Business Management , Faculty of Humanities, Hazrat-e Masoumeh University, Qom, Iran | ||
| 2MSc, Department of Business Management, Faculty of Humanities, Hazrat-e Masoumeh University, Qom, Iran | ||
| چکیده [English] | ||
| The field of entrepreneurial cognition plays an important role in motivating potential entrepreneurs to take entrepreneurial behavior and actions in the conditions of environmental uncertainty, one of the main reasons of which is the perception of less risk by entrepreneurs. Most of the studies in this field have been conducted on male entrepreneurs and the researchers' understanding of the use of cognitive biases by women entrepreneurs remains limited. In addition, the role of cognitive biases on exploiting opportunities as one of the key phases of the entrepreneurial process has been neglected. Therefore, the purpose of this research is to explain the role of cognitive biases of female entrepreneurs in Lorestan province on the exploitation of business opportunities with the mediation of risk perception. This research is applied in terms of purpose and descriptive-correlation in terms of method. The data of this research were collected from a sample of 184 women entrepreneurs of Lorestan province, who were selected by stratified random method, and tested by structural equation modeling method with PLS software. The findings of the research showed that the cognitive biases of female entrepreneurs, including overconfidence, illusion of control, representiveness, fallacy of planning and optimism, have a direct and positive effect on their exploitation of business opportunities. In addition, the mentioned cognitive biases through the mediating variable of risk perception indirectly has a positive effect on the exploitation of business opportunities by women entrepreneurs. | ||
| کلیدواژهها [English] | ||
| Risk perception, Opportunity, Exploitation, cognitive biases, entrepreneurial cognition | ||
| مراجع | ||
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